Factor strategies, explained for non-quants
Reviewed by Yash Mahesh Jaiswal, SEBI Research Analyst · Last reviewed: 22 July 2026
What a factor is
A factor is a measurable characteristic used to compare securities across a large universe. Quality, momentum and volatility are common examples in the academic literature. Historical relationships are not laws: a factor can lag for long periods, implementation costs matter, and no factor predicts one stock's next move.
Markov's implementation is its own rules-based research process. The papers linked below provide background for broad concepts; they do not validate a specific Markov strategy or recommendation.
Factor ideas in the public Markov methodology
Quality
Quality research compares measures such as profitability, balance-sheet strength and the persistence of operating results. Definitions vary. Markov's persistent-quality and quality-momentum lenses use documented company metrics to rank names relative to the research universe.
Momentum
Momentum compares recent relative performance. A raw momentum measure can also reflect a broad market or sector move, so it should not be read as proof that a company-specific development will continue.
Residual momentum
Residual momentum attempts to remove the portion of a stock's return explained by broad-market and sector exposure, then ranks the remainder. The method is a refinement of total-return momentum, not a guarantee that the residual will persist.
Low volatility
Low-volatility research compares realised price variability across securities. Combining a volatility screen with quality measures is intended to avoid treating low volatility alone as evidence of a strong business. A lower historical volatility estimate does not prevent a future loss or price gap.
Multi-factor composites
A composite combines ranks from more than one characteristic so that a single input does not determine the whole result. Markov uses the label QMJ for an internal quality-momentum-junk composite. That implementation is not identical to the academic “Quality Minus Junk” portfolio, although the academic work is useful background for the quality-versus-junk concept.
Why portfolios matter
Factor evidence is generally cross-sectional: researchers compare groups of securities, not a single “hero” stock. Diversification can reduce security- specific noise, but it cannot remove market risk or guarantee that a ranked basket will outperform.
The public methodology page explains how Markov applies these ideas. A company directory entry or factor label is not, by itself, a current recommendation.
Primary background sources
- Asness, Frazzini and Pedersen — Quality Minus Junk.
- Blitz, Huij and Martens — Residual Momentum.
- Fama and French — Common risk factors in the returns on stocks and bonds.
These papers report historical research, not expected Markov returns. Past performance is not indicative of future results.
Related in signals & methodology
- Understanding the different signal typesA plain-language guide to the strategy source, entry, stop, target and status fields shown with Markov research recommendations.
- The risk-management ideas behind a Markov signalHow structural stops, entry-to-stop distance, illustrative sizing, gap risk and portfolio concentration affect a research idea.
- Why Markov doesn't publish options signalsWhy the production stack is built around cash equities and what it would take for options to enter the feed in the future.
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